Presentation:
Search the internet for why Marketing is important and you’ll find a plethora of articles acknowledging that marketing is the heart of business success. Mark Cuban, owner of the Dallas Mavericks and one of the “shark” investors on Shark Tank put it this way: “No sales. No company.”
As important as marketing is, today’s complex consumer, competitive and media landscapes are making successful marketing and advertising decisions more difficult than ever before! Questions like: “Who is my target?” “What is the best way to reach my target?” and, “How do I hold the results accountable?” requires new strategies and much more technology to correctly and efficiently answer these very important questions.
In this presentation, you’ll learn how to use marketing strategies that integrate Big Data to Connect the DOTS [Data-Opportunity-Tools-Strategies]! The often-quoted late Steve Jobs stated, “You Can’t Connect the Dots Looking Forward, You Can Only Connect Them Looking Backwards!” Today successful marketing uses a company’s past performance to guide future success.
Presenter: Doug Knorr , President and CEO, Knorr Marketing
For thirty-five years, founder Doug Knorr approach to synergistic marketing has bode well with Knorr Marketing’s ability to help clients break through the clutter with strong brand creative as well as target consumers with omni-channel marketing strategies.
Doug Knorr has been called, a “Retail Marketing Strategist”. Doug’s expertise in branding and business to consumer marketing has led him to build one of the finest multi-faceted home furnishing marketing teams in North America. His rapidly growing team currently includes more than 55 staff members.
In addition, Doug speaks nationally and periodically writes columns, where he addresses a plethora of topics from what it takes to build a successful brand that targets today’s changing consumer to new marketing platforms like omni-channel marketing.
If there is one word that describes Doug it is “Passion”. His passion for life with his wife Sally of 44 years, 5 children and 7 grandchildren provide a solid foundation for everything that he does.
Doug says, (with passion) there has never been a more exciting time for marketers. Today, technology is allowing marketers to bring digital and traditional marketing performance together to define even greater strategic pathways that efficiently target, entice and engage new consumers to the brand, while holding advertising return on investment accountable.
Today Knorr Marketing serves clients across the United States and Canada.
Mr. Knorr is also President and Chairman of the Board of Real Tour Vision, Inc. – a world leader in virtual tour software, panoramic virtual tours with dealers throughout the U.S. as well as 26 foreign countries.
Featured Books:
Connecting the DOTS by John Chambers
John Chambers helped build Cisco Systems into a $200 billion company. In this book, he offers a variety of the playbooks he used for producing amazing results at Cisco and numerous other businesses he helped to recreate. His goal is to share some of the leadership experience and lessons learned with other leaders as they travel a similar path on their way to building a successful company and to offer those in a very practical, understandable way. As founder and CEO of JC2 Ventures, the author is now helping start-ups scale their business and navigate through various market transitions and periods of disruption with a focus on digital transformation. In the book, he focuses on all of the key elements of leadership from “hiring to acquiring” said Diane Brady, who co-authored the book with Chambers.
As part of the launch of the book, Chambers, who has been involved with Second Harvest foodbank in Palo Alto for years, dating back to his early days at Cisco,
Reengineering Retail by Doug Stephens
For those businesses in the retail sector, this book will be a valued roadmap to help companies navigate the rapidly changing landscape of retail that has been disrupted by the popularity of online selling. Stephens believes a more radical transformation is posed to happen soon and encourages retailers to rethink the way they lead and build a brand presence. He discusses two key forces that are impacting how we typically market retail: commoditization of goods and services and the shift to an experience economy. He says consumers are now looking for more stimulating buying experiences. The book includes interviews with companies who represent the changing landscape and includes a lot of case studies to illustrate some of the principles and strategies the author hopes the reader will implement
Schedule
11:00am – Doors Open // Sponsor Expo // Networking
11:20-11:45 – Lunch Buffet Open Networking Continues
11:45-12:50 – Welcome, Featured Presentation
12:50-1PM – Q & A and Wrap-up
NOTE: No Refunds on orders, but you can make attendee substitutions if you create an Eventbrite account.
Visit leadershiplunchclub.com to learn more about other events.
